A small advertisment in the paper doesn't cost very much.
Flyers are good, but you can't put them in mailboxes (in the US at least - it is against the law). Flyers are a "spray and pray" technique. You have to put out a lot of flyers for very little response.
Door to door takes a lot of time, but the benefit of door to door is that, if the homeowner doesn't want your services, you can ask if they know someone who might.
So, print up some flyers, and take them door to door! (Just make sure someone does a spell check first!)
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