You should begin by speaking with the school administrators. You must first get permission. If they support the idea, they may be willing to help in coordinating fundraisers to fund the project--if they won't allow it, you really can't go any further. It they say okay, and won't contribute, bring it up at a PTA meeting and discuss it with the teachers in your son's school so that they can reach out to other parents.
If enough hear about it, even those who are not able to help physically may be willing to donate to the cause.
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